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Reselling scrap or surplus material salvaged from a day-job (e.g. automotive paint shop) for side income.

Reselling used books online by building a niche book-loving audience on Instagram.

Operate an international gifting service that handles customs, currency, and delivery for senders abroad.

A patented bag-style product designed by a non-engineer parent to solve a common shopping problem, sold as a consumer good.

A small consumer hardware brand that designs and sells compact camera accessories, often launched via crowdfunding.

A child-started CPG brand that sells plant-based frozen treats to health-conscious families and retail buyers through direct and wholesale…

A niche ecommerce brand that manufactures and sells programmable LED gloves and light-show accessories to the rave and festival crowd.

A reselling business that sources rare, limited-release sneakers and flips them online at a markup.

An operator markets and sells live crickets and similar feeder insects to reptile owners using drop-shipping so no inventory is handled…

A small ecommerce business that designs and sells magnetic charms that clip onto face masks to dress them up, sold as pandemic-era novelty…

Sells small magnetic clips and rails that organize dangling cables on standing desks, marketed through short-form video and ecommerce.

A line of plush teddy bears styled with military themes and marketed as a children's sleep system, sold direct to parents.

A DTC jewelry brand spun out of a family jewelry business, targeting millennial customers with differentiated design and branding.

A niche craft business that designs and sells custom dioramas, stages and accessories for collectible action figures.

A designer creates minimalist onesies and kid apparel as a small DTC brand, leveraging a clean aesthetic to sell premium-priced basics to…

A redesigned children’s money bank/box designed to work outdoors without getting stuck, sold as a parent-friendly physical product.

A reseller who uses language skills and family ties to source Moroccan jewelry and sell it to US customers online.

A specialty manufacturing and rental business that supplies custom props, fake gore, and set pieces to film, TV, and theater productions.

An independent artist sells original multiethnic and culturally inspired digital illustrations online as downloadable or print-on-demand…

A service that curates surprise gift bundles for indecisive shoppers, bundling themed items and selling the whole mystery pack.

A DTC ecommerce brand that makes and ships its own line of Nespresso- or single-serve-compatible pods in flavors beyond the standard…

An account manager resells cycling-specific gear and bicycle accessories online, building a hobby-niche ecommerce store focused on one…

A family-run ecommerce store serving the analog and film photography community as a one-stop shop for hard-to-find film cameras, film and…

A specialised ecommerce store focused on a single category of musical instrument (e.g. ukuleles), selling premium and hard-to-find models…

An online store focused on a single hobby niche such as speedcubing, selling cubes, puzzle gear, and related accessories.

A consumer product brand selling slim, wearable lighting accessories designed as a more comfortable alternative to bulky reflective vests…

A graphic designer invents and sells a small physical gadget that safely pops helium balloons for events, party planners and venues.

A simple comedic or novelty consumer product created by a designer and sold mostly passively online, generating steady annual revenue.

An independent brand that designs and sells crude, adult-themed or irreverent greeting cards through online channels and retail.

A side business that sources discounted or free off-road and Jeep parts from local vendors and resells them online at a markup to hobbyists…