Scratch-off baking hobby poster
A printed scratch-off poster featuring classic pastries, sold to home bakers who reveal and try each recipe as a gamified baking challenge.
The idea, in plain language
A printed scratch-off poster featuring 100 classic pastries that home bakers scratch off and bake through as a gamified challenge. Revenue comes from direct sales of the physical poster to hobbyist bakers. Startup cost is limited to print design and an ecommerce channel, with no inventory beyond print-on-demand. The episode does not quote revenue or pricing.
Where the sources agree
- Physical product sold to hobbyist bakers
- Gamifies trying 100 recipes through a scratch-off mechanic
- Started by hobbyists turning a personal passion into a sellable product
What each source says
side-hustle-school#1333 - The Great British Baking Scratch-Off Poster
Two British military officers built a 100-pastry scratch-off poster side business from their baking hobby.
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