Ecommerce & Products

Pubic-area grooming oil brand

A DTC brand selling specialty oil for the pubic area, marketed to people who shave and want to soothe post-shave irritation.

Catalog synthesis

The idea, in plain language

A DTC personal-care brand selling a specialty oil for the pubic area, marketed to people who shave and want to soothe post-shave irritation. Three friends turned the embarrassment of itchy post-shave skin into a six-figure brand sold direct to consumers, despite universal skepticism from people they pitched. Revenue comes from ecommerce sales of a single SKUs line, with margins typical of branded cosmetics. Starting it requires formulating or sourcing the product, branding, packaging and a willingness to market a taboo category.

Where the sources agree

  • The founders faced skepticism from nearly everyone they pitched
  • DTC ecommerce was the core distribution channel
  • The brand reached six figures in revenue

What each source says

side-hustle-schoolEp. 2986 - STORY: Itchy Honeymoon Shaves Way To Pubic Oil Kingdom

Side Hustle School frames the brand as a 'pubic oil kingdom' born from a honeymoon shaving mishap, with three founders building a six-figure DTC product.

Listen on Side Hustle School

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