Pay-for-performance marketing agency
A marketing agency that charges clients a revenue share instead of upfront retainers, taking a percentage of resulting sales to lower buyer risk and align incentives.
The idea, in plain language
A marketing agency that replaces upfront retainers with a revenue share, taking a cut of the sales it generates so the client only pays out of performance and risk is aligned. The video frames it as the best agency model to start in 2024 because it removes buyer risk and unlocks clients who won't pay retainers, and names specific target verticals. No revenue, margin, or pricing figures are quoted beyond the structural argument.
Where the sources agree
- Revenue share replaces upfront retainers to lower buyer risk
- Incentive alignment between agency and client is the core pitch
What each source says
IsenbergWhy this is the best marketing agency to start in 2024 [CLIP]
Short Greg Isenberg clip of Eric Siu (Single Grain) arguing Pay-for-Performance Marketing Agency is the best agency to start in 2024 because you take a revenue cut instead of upfront fees, and naming the best verticals to target.
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