High-ticket coaching

Amy Porterfield on Tony Robbins-style $1M/year online courses — lessons from Tony, marketing methods, surprising course revenue, podcast metrics, webinars; high-ticket course marketing as the substance.

Sam and Shaan judge a Stanford pitch competition — TranscribeGlasses (live captioning eyewear), Admityogi (university admissions coaching), Candid (anonymous social), Simplify (job-board aggregator); four pitches, $3500 prize money.

Chris Hutchins (All the Hacks) pitches five ideas — premium tutoring app, AI-powered boring-service businesses, content-as-a-service, enterprise-to-consumer products, onboarding-call agency for SaaS companies; '48 hours of positioning, not building' is the path to $1M.

Sam walks through growing HustleCon from zero to a profitable paid conference — ticket pricing, sponsor math, low-cost techniques; profiles Sam Bankman-Fried pre-collapse, brainstorms 'accountability coaching for X' as a new product.

Ravi Mehta and Victoria Young discuss who benefits from coaching and how to productize 1-to-1 services into a scalable platform via Scale Higher.

Shaan and Sam on Grant Cardone's $60M Malibu purchase, why billionaires should fly first class, N2 Publishing/Stroll Mag (shared direct-mail magazines for local businesses), ConvertKit/Kit for creator email, Sam 'enraged Goldman Sachs', family-traditions life hack.

A children's book author transitions from book-trailer production to coaching self-published authors on marketing and business growth, framing it as a coaching pivot.

Hormozi's four 'money model' equations — sell when pain is highest, then live-coaches Shaan on rebuilding his business; what most founders get wrong, tough Q&A, what Hormozi is obsessed with now, playing the YouTube game.

Michael Sonnenfeldt (TIGER 21 founder/chairman) on building the peer-to-peer network for high-net-worth individuals — levels of wealth, earning vs investing, real estate, whether he regrets selling.

Jonathan Courtney on a single startup idea — Career Transition Coaching (help people move from careers they hate to careers they love); high-ticket coaching plus IRL meetups in big cities; 'geography as growth hack' as secondary theme.

Jayne Havens (Snoozefest) built a certified pediatric sleep-consulting business from a stay-at-home-mom origin, charging premium package prices, training others and franchising; certification importance, pricing, consulting-to-franchise path.

Peter Shallard ('Shrink for Entrepreneurs') on conscious blind spots and cognitive biases particular to bootstrapped and venture-backed founders — focus practice, bootstrapped-vs-VC mindset gap, business of coaching.

A recent Physician Assistant graduate earns about $12,000 over 10 months coaching aspiring PA applicants through interviews, tapping a niche of more than 20,000 annual applicants.

A Google technical-support employee turned unofficial career advice for colleagues into a formal coaching practice aimed at analytically-minded professionals.

A client-attraction coach accelerated her planned launch from years into a faster timeline and found a creative format to deliver marketing advice to clients.

The episode profiles a sports leadership coach who began by volunteering at a single school to land his first paying team. It frames the work as paid coaching built from a volunteer role, with $1,000 as the first revenue milestone.

The episode features a Chicago medical resident advising med school students and interns on career decisions and hitting $1,000. It covers how he markets the coaching and what he charges.

The episode covers a veteran who built a career coaching business helping other veterans transition into civilian careers, focusing on the coaching business model for a niche professional audience.

The episode profiles a Chicago medical resident called the Decision Doctor, who reached his first $1,000 coaching med students and interns on career decisions.

Lindsay Gordon left Google to become a career coach for analytically-minded people, with the segment focusing on her path to a first $1,000 as a coach.

Jonathan Little, a professional poker player, turned expertise into a multi-million-dollar online poker coaching business.

Side Hustle School follows a personal trainer who transitions into life coaching and works toward her first $1,000 in revenue. The segment explores how she built a client base after leaving personal training.

A career coach runs twelve months of experiments across client segments, marketing channels, and offers to find her ideal clients, illustrating iteration and positioning for a coaching practice.

Tony Robbins ($7B empire, coached Ray Dalio, Conor McGregor, Mandela) gives Shaan a 48-minute coaching session — how he became Tony, 'rewarded in public for what you practice in private', top-1% lessons, 'honey I'm home' energy, 90 seconds of suffering, owning a sports team.

A former sled-dog trainer pivots into a fitness and empowerment coaching program for women ages 45-55, covering career pivoting from a trade into personal coaching.

Episode #2638, a Failure Friday segment, recounts a side hustler who hired a business coach who proved unhelpful, warning against generic coaching over operational instincts.

A former JP Morgan employee launches high-ticket one-on-one financial coaching called money therapy for millennials, charging $250/hour on the side to fund her main business.