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Custom DJ mixes for weddings and events

A DJ sells personalised audio mixes as a digital product aimed at weddings and special events, pivoting from online courses to event audio.

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The idea, in plain language

A DJ sells personalised audio mixes as a digital product aimed at weddings and special events, after pivoting away from a failed online course. Revenue comes from selling custom DJ mixes to engaged couples and event organisers. Customers are couples and event hosts who want personalised audio. Starting requires DJ skill, audio production capability and a distribution channel. No revenue, pricing or margin figures are quoted.

Where the sources agree

  • A custom audio product aimed at weddings found a profitable audience
  • Pivoting from an online course to a more specific DJ product worked
  • Wedding and event entertainment is a willing-to-pay niche

What each source says

side-hustle-school#642 - German DJ Turns Up Profits with Magic Marriage Mixes

Side Hustle School tells the story of a German DJ whose online course flopped but who then pivoted to selling DJ mixes targeted at weddings and found a profitable audience.

Listen on Side Hustle School

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