How Mattermark Acquired Early Users – Danielle Morrill speaks at Hustle Con 2016

Synopsis

Hustle Con 2016 talk: Danielle Morrill (Mattermark) on pivoting from a failed startup, identifying a niche for VC startup-prediction data, prototyping Mattermark in days, and acquiring early users to reach 31% month-over-month growth under 50 employees.

Ideas in this episode

• Vertical industry data SaaS

  Danielle Morrill's Mattermark talk shows a startup-prediction data product prototyped quickly and grown at 31% month over month.

• Data-as-a-service startup

  Danielle Morrill explains Mattermark's pivot into startup-prediction data, rapid prototyping, early-user acquisition, and 31% month-over-month growth under 50 employees.