Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

Synopsis

Sam and Shaan break down the marketing machinery behind Trump's 2016 and 2024 campaigns and Kamala Harris's viral-clip factory, plus the rise of memes, deepfakes and 'the podcast election' as a new playbook for political reach.

Ideas in this episode

• Media acquisitions / roll-up

  Sam and Shaan break down the marketing machinery behind Trump's 2016 and 2024 campaigns and Kamala Harris's viral-clip factory, plus the rise of memes, deepfakes and 'the podcast election' as a new playbook for political reach.

• Creative / brand agency