I Built a $100k "Cleaning" Business Where the Customers Do the Work (Public Domain Strategy)

Synopsis

Cheyenne Bulloch built Domestic Daydreams, a $25/month or $45/quarter membership where members get six private podcast episodes a week of public-domain radio shows (Dragnet, classic crime dramas) with cleaning prompts woven in ('now go fold some laundry'). She has 500+ members and credits aggressive Instagram posting and a tight sales funnel for growth. The episode covers funnel mechanics, retention, and content production.

Ideas in this episode

• Niche podcast

  Cheyenne Bulloch runs Domestic Daydreams, a paid membership delivering six niche podcast episodes a week using public-domain radio dramas, with 500+ members at $25/month.