How Men's Wearhouse and Chubbies Built Iconic Brands – George Zimmer & Tom Montgomery @ Hustle Con

Synopsis

George Zimmer (Men's Wearhouse, founded 1970s, billion-dollar revenue) interviewed by Chubbies co-founder Tom Montgomery at Hustle Con 2016: how the first TV buy worked, the 'I guarantee it' voice-over, building a brand voice, going public in 1991, Big Data inside a suit shop, and conscious capitalism. Two iconic apparel-brand stories side by side.

Ideas in this episode

• Voice-first consumer product

  George Zimmer's Men's Wearhouse story shows a distinctive voice-over and brand voice becoming a durable retail asset.

• Consumer brand roll-up

  George Zimmer (Men's Wearhouse, founded 1970s, billion-dollar revenue) and Chubbies' Tom Montgomery at Hustle Con 2016 — first TV buy, 'I guarantee it' voice-over as asset, brand voice as the un-copyable thing, Big Data inside a suit shop, conscious capitalism.

• Creator-led ecommerce brand