My Apps Make $4.5M/Year With $0 Marketing

Synopsis

Erikas runs five Shopify apps earning $4.5M/year with ~90% margins and effectively zero marketing spend. The episode highlights Shopify's app marketplace as an under-the-radar distribution channel, his process for finding winning app ideas on platforms, and a 3-step launch strategy.

Ideas in this episode

• Plugin / extension marketplace

  Erikas runs five Shopify apps earning $4.5M/year with ~90% margins and effectively zero marketing — Shopify's app marketplace as under-the-radar distribution and his process for finding winning app ideas on platform queues.

• Mini-tools strategy / portfolio

  Erikas runs five Shopify apps earning $4.5M/year with ~90% margins via the Shopify app marketplace, treating platform distribution as the distribution channel.