How to launch a $100M DTC brand | My First Million #194

Synopsis
Justin Mares (Kettle & Fire, Perfect Keto, Surely Wines) breaks down four side-hustle archetypes (buy an asset, launch on a marketplace with demand, unique product grown through paid acquisition), then pitches ideas: Airbnb for camping, non-alcoholic wine, a dating app based on credit-card usage, and a 'no-code automation officer' service.
Ideas in this episode
- Tiny home short-term rentals
Justin Mares includes Airbnb for camping as one marketplace-with-demand side-hustle archetype among broader DTC and automation ideas.
- Side-hustle ideas media channel