The Best Marketing Masterclass You'll Hear in 2026

Synopsis

Chris and Nik dissect Frank Kern's internet marketing playbook, including his 8-step sales process from value overload to scarcity, and how it holds up in the AI age. They discuss reverse-engineering successful funnels and Kern's lineage from Gary Halbert and Claude Hopkins. The episode closes with two AI investment strategies: the cigarette-butt approach and a long-term bet on human interaction and authenticity.