#1543 - Children’s Librarian Builds Bra Business

Synopsis
A children's librarian and Crossfit athlete designs sports bras for muscular women after failing to find ones that fit. The episode covers product development in an underserved apparel niche.
Ideas in this episode
- Sports bra brand for muscular women
Profiles a children's librarian and Crossfit athlete who built sports bras for muscular women after failing to find ones that fit, framed as an underserved apparel niche.