#1756 - Failure Friday: Live Theater Rebrand Meets Global Pandemic

Synopsis

Matthew Bivens founded a business that provides captioning services for live theater performances aimed at deaf and hard-of-hearing audiences. A planned 2020 rebrand of the company coincided with nationwide theater closures caused by the pandemic, leaving the team without work. The segment uses the episode to illustrate how timing and external shocks can derail even well-positioned service businesses.

Ideas in this episode

• Live theater captioning service

  Side Hustle School uses it as a Failure Friday illustration of how a 2020 rebrand collided with pandemic theater closures and wiped out the client base overnight.