#91 - Copywriter Carves 140 Characters Into Cash

Synopsis

A creative director and copywriter turned an April Fool's joke into a long-term income stream built around the 140-character limit, monetising short-form content. The episode covers how a timely gag can crystallise into a real brand.

Ideas in this episode

• Short-form character-limit content brand

  A copywriter turned a 140-character April Fool's joke into a long-term short-form content brand.