#103 – Finding Success by Working on Things That Matter with Hiten Shah of FYI

Synopsis
Hiten Shah of FYI (formerly KISSmetrics, Crazy Egg and 30+ products) discusses working on what matters, learning from failures, using research for better decisions, and sharing what he has learned. Five of his products have reached multimillion-dollar revenue, with several high-profile failures in between.
Ideas in this episode
- Mini-tools strategy / portfolio
Hiten Shah discusses building a portfolio of 30+ products, with five reaching multimillion-dollar revenue alongside several high-profile failures, framing the approach around picking what matters and learning from what flopped.