#1966 - Failure Friday: “80% of our customers never returned…”

Synopsis

Failure Friday: Plate Crate, a baseball-themed subscription box, takes a hit when a website rebuild disrupts the customer experience and most subscribers stop returning.

Ideas in this episode

• Subscription box ecommerce

  Episode #1966 covers Plate Crate, a baseball-themed subscription box whose customer retention dropped to 20% after a website rebuild.