#469 - Singaporean Sells Handcrafted Cashmere Scarves With a Story

Synopsis

A Singapore-based storyteller sources handcrafted cashmere scarves from Nepal, builds a brand around the origin story, and earns about $40,000 a year selling them online. The episode covers sourcing, storytelling marketing, and pricing.

Ideas in this episode

• Story-led handcrafted cashmere scarf ecommerce

  Side Hustle School covers a Singaporean founder who sources handcrafted Nepal cashmere scarves, markets them with an artisan origin story, and reaches roughly $40,000 a year.