#171 – Winning People's Attention with Nathan Latka of Founderpath

Synopsis

Nathan Latka argues that the most scarce resource for founders is attention, not funding. After selling his SaaS in 2015 he pivoted to media: a podcast, a book, and a magazine. He discusses audience building, sponsorship revenue tactics, and how attention feeds his newer product Founderpath.

Ideas in this episode

• Podcast empire / network

  Nathan Latka pivoted from SaaS to media, building a podcast, book, and magazine around audience attention that also feeds Founderpath.