#112 - The 10-Minute Workout Gym

Synopsis

A Nashville insurance executive who dislikes long workouts opens a gym built around 10-minute sessions, betting that busy professionals will pay for short, structured exercise. The business is a branded boutique fitness studio.

Ideas in this episode

• Boutique fitness studio

  Episode #112 follows a Nashville insurance executive who opened a gym built around 10-minute workouts aimed at busy professionals. The branded boutique fitness studio bets that short, structured sessions justify a membership.