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#2827 - Failure Friday: Lessons from a Candle Subscription Box

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Synopsis

A candle maker initially tried a subscription box model, then pivoted to selling candles in bulk to restaurants and found that B2B wholesale was the better business.

Ideas in this episode

  • Subscription box ecommerce

    Episode #2827 follows a candle maker who tried a subscription box, then pivoted to B2B wholesale to restaurants after the subscription model underperformed.