#165 – The Power of Unbundling Communities with Greg Isenberg

Synopsis

Greg Isenberg, founder of community-design firm Late Checkout, explains his theory that the best products come from unbundling parts of large communities like Twitter and Reddit. He and Courtland discuss building viral products, using niches to gain an edge as an indie hacker, and the limited window of opportunity created by large platform growth.

Ideas in this episode

• Community-first brand

  Greg Isenberg argues the best products come from unbundling parts of large communities like Twitter and Reddit, and discusses building viral products from niches.