#202 – How to Build a Rabid Fan Base with Austin Rief of Morning Brew

Synopsis

Austin Rief started Morning Brew, a daily business newsletter, while still in college and grew it into a media brand. He covers how authenticity in the early days fueled growth, using Twitter as a channel, and which readers become the brand's biggest ambassadors.

Ideas in this episode

• Newsletter as a media business

  Austin Rief started Morning Brew as a college student and grew the daily business newsletter into a media brand, crediting early authenticity, Twitter as a growth channel and super-reader ambassadors for its rabid fan base.