#1501 - “Ordinary Dude” Creates Meditation Books for Men
Synopsis
A long-time meditator who self-identifies as an 'ordinary dude' writes and self-publishes meditation guidebooks aimed at men, with a beer can on the cover. The business is a niche non-fiction book line sold through Amazon/self-publishing channels. The angle is positioning a generic topic for an underserved audience.
Ideas in this episode
- Niche self-published men's meditation books
A self-described 'ordinary dude' built a self-published meditation-book brand for men, leaning on niche cover art like a beer can to signal the audience.