Ep. 3359 - STORY: Working Mother Sells Coats to Buckle in Babies

Synopsis

A working mother invented a child coat designed to be safer and easier to use with car seats than puffy winter coats, and sells them to parents through the brand Buckle in Babies. The episode focuses on how she identified the car-seat coat problem and built a product around it.

Ideas in this episode

• Personal-problem productisation

  The episode profiles a working mother who identified the problem of puffy winter coats being unsafe with car seats and built Buckle in Babies, a child coat brand designed to be safer and easier to use with car seats.