#1077 - College Friends Design Millennial-Focused Jewelry

Synopsis
Two college friends branch out from a family jewelry business to launch a jewelry line aimed at millennials. The episode covers how they differentiated on style and branding for a younger demographic.
Ideas in this episode
- Millennial-focused jewelry brand
Side Hustle School frames this as a brand and demographic story, emphasizing millennial-focused design rather than unit economics or startup costs.