#2050 - Failure Friday: “Kickstarter rejected my project right before launch…”

Synopsis

The founder of Bad Day Box, a 'snail mail self-care' subscription, planned to launch on Kickstarter but was rejected just before launch and had to pivot at the last minute. The episode is a Failure Friday story about launch setbacks.

Ideas in this episode

• Subscription box ecommerce

  The episode profiles Bad Day Box, a snail mail self-care subscription whose Kickstarter launch was rejected at the last minute, forcing a pivot. It frames the business as a curated recurring mail subscription.