#136 – Happy Customers, Happy Wife (and Co-CEO), Happy Life with Dave Sims of Floify

Synopsis

Dave Sims runs Floify, a bootstrapped SaaS for mortgage lenders, alongside another company with his co-CEO wife. He explains how he spotted the opportunity in everyday life, shadowed customers in the workplace, and built around relationships to reach millions in annual revenue.

Ideas in this episode

• Vertical SaaS for a specific industry

  Dave Sims runs Floify, a bootstrapped SaaS for mortgage lenders, built around shadowing customers in the workplace and relationships, reaching millions in annual revenue in a narrow vertical.

• Bootstrapped micro-SaaS portfolio

  Dave Sims runs Floify, a bootstrapped SaaS for mortgage lenders, alongside another company with his co-CEO wife, reaching millions in annual revenue by spotting opportunity in everyday life and shadowing customers.