#116 – Exploring Ideas and Exploiting the Good Ones with Justin Mares of Kettle and Fire

Synopsis

Justin Mares, founder of Kettle & Fire and other health food brands, has bootstrapped two companies to over $10M in annual revenue each. He covers why indie founders should resist a scarcity mindset when picking an idea, how to run a smoke test to reduce market risk, and how applying tech-style growth tactics to consumer packaged goods accelerated his companies.