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#2393 - Failure Friday: Ghost Tours Fail to Scare Enough Clients

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Synopsis

A Failure Friday episode about a Denver ghost-tour operator who couldn't attract enough paying clients to keep the business going. The exact revenue and customer numbers aren't given, but the story centers on the difficulty of marketing a niche local experience.

Ideas in this episode

  • Niche in-person experience business

    The episode profiles a Denver ghost-tour operator whose niche local experience failed to draw enough paying clients. It is presented as a Failure Friday story illustrating the difficulty of marketing niche local experiences.