#120 – Seeking Truth as a Founder with Patrick Campbell of ProfitWell

Synopsis
Patrick Campbell, founder of ProfitWell (a SaaS for subscription analytics), cashed out his 401k in 2012 to bootstrap his business. He grew it past $10M/year, discusses root-cause problem solving, and explains why pricing and churn are the biggest growth levers for SaaS.
Ideas in this episode
- Subscription analytics SaaS for SaaS companies
Patrick Campbell bootstrapped ProfitWell from a 2012 401k cash-out past $10M/year, framing pricing and churn as the core levers for subscription SaaS.