#284 - “Dessert Goals” Team Creates Sweet Success

Synopsis

Two New York City event planners build a festival series themed around desserts and other sweets, turning their love of sugar into a business. The episode covers how the duo identified an underserved event category and grew it.

Ideas in this episode

• Experiential / themed events business

  Episode #284 profiles two New York City event planners who build a dessert-themed festival series, monetizing an underserved sweets event category through ticket sales.