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Indie Hackers57mPodcast

#020 – Building a Million Dollar Mailing List with Scott of Scott's Cheap Flights

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Synopsis

Scott Keyes explains how he grew Scott's Cheap Flights (now Going) from a 300-subscriber newsletter to about 600,000 subscribers and roughly $4M in revenue within two years. The episode covers building a large niche mailing list and monetising it.

Ideas in this episode

  • Airline deals / fare aggregator

    Scott Keyes explains how he grew Scott's Cheap Flights (now Going), a newsletter surfacing cheap and mistake airfares, to about 600,000 subscribers and roughly $4M in revenue within two years.

  • Paid niche newsletter

    Scott Keyes walks through building Scott's Cheap Flights (now Going) into a 600,000-subscriber niche mailing list doing roughly $4M in revenue, illustrating newsletter monetisation at scale.