BONUS: Planning for a New Tomorrow, Part III

Synopsis

Final installment of a Dell-sponsored series on asymmetrical opportunities. It profiles Shoji Morimoto, a Japanese 'Rent-a-Stranger' who has served more than 3,000 clients at roughly $96 each, charging people to do nothing more than accompany or stand in for them.

Ideas in this episode

• Rent-a-stranger companion service

  Profiles Shoji Morimoto's Japanese 'Rent-a-Stranger' service with 3,000+ clients at roughly $96 per engagement, used as the closing example of a Dell-sponsored asymmetrical-opportunity series.