The Koerner Office29m10K views

Why You’re Overthinking Your First Product (Do This Instead)

Watch on YouTube

Synopsis

Guest Sam Thompson brainstorms business ideas: simple AI wrappers people still pay for, a pay-as-you-go deep research model, and a dead-simple ChatGPT-like interface. Then merch and apparel brands like God Is Dope and Dad Gang, testing ideas fast with Facebook ads and print-on-demand, and a niche marketplace for products that 'never touched plastic.'

Ideas in this episode

  • TikTok merch sellers community

    Sam Thompson points to print-on-demand merch and cheap Facebook ad testing as a fast way to validate apparel ideas.

  • Niche grocery marketplace

    Sam Thompson proposes a niche marketplace for products that never touched plastic and recommends fast testing with simple offers and ads.

  • Pay-per-use deep research

    Sam Thompson's test loop supports using print-on-demand plus cheap Facebook ads to validate new designs quickly, then packaging a niche AI wrapper as a paid tool.

  • Facebook ads agent / AI ad buyer

    Sam Thompson's test loop supports using print-on-demand plus cheap Facebook ads to validate new designs quickly, then packaging a niche AI wrapper as a paid tool.

  • ChatGPT-wrapper consumer MVP

    Sam Thompson's print-on-demand-plus-Facebook-ads test loop can be used to validate new designs for a community print line, and a niche AI wrapper can be packaged as a paid tool.