The Hidden Economy of the Super Rich (And How to Profit From It)

Synopsis
Codie breaks down the 'hidden economy' of the top 10%, who now drive nearly half of U.S. spending, and lays out four tiers of selling to the rich: convenience, expertise, trust, and authority. She argues quiet cash flow beats status and that the right move is serving high-net-worth clients rather than copying their lifestyle. No revenue, margin or startup-cost numbers are given.