How to Win Customers From Bigger Competitors: 5 SaaS Playbooks

Synopsis

Dev Basu, founder of B2B SaaS marketing agency Powered by Search, argues bootstrapped founders' only real edge is clock speed and lays out five competitor-marketing playbooks: comparison pages that credit rather than trash competitors, $10/day Google Discovery ads targeted at competitor pages and Gmail renewal notices, 'comment on their coattails' content, monitoring competitor price hikes via Google Alerts, and flexing flexibility with concierge onboarding. He draws on agency work with over 100 B2B SaaS companies, most playbooks set up in about a day.