How To Grow A Small Agency Into A Billion Dollar Company (#414)

Synopsis

Andrew Wilkinson ('Tiny' / 'Wealth' / 'Bellrie') on bootstrapping a small agency (needls/Plural/Outreach) into a billion-dollar holding company — the Scallenge origin story, what he would do differently, what Shaan learned from a $15M missed investment, and the case for having an 'anti-mentor.'

Ideas in this episode

• Agency roll-up holding company

  Andrew Wilkinson explains how a small agency can become a billion-dollar holding company through bootstrapping, roll-ups, and micro-acquisitions.

• Small business acquisition (no experience required)

  Andrew Wilkinson's Tiny story suggests treating a portfolio of small vertical software and service products like a holding company: standardize pricing, hosting, analytics, and sourcing, then acquire adjacent niche SaaS products over time.