My First MillionFeb 3, 20261h 7m26.1K views

5 Philosophies For Building Projects People Can't Forget

Name: 5 Philosophies For Building Projects People Can't Forget
Uploaded: 2026-02-03
Duration: 1 h 6 min 48 s
Description: Five 'philosophies for building unforgettable projects' illustrated with the Nike/Steve Prefontaine story: irritation leads to innovation, the 'yes test,' bigger-the-easier, the product is you pushed out, and guts. Branding and positioning lecture.

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Synopsis

Five 'philosophies for building unforgettable projects' illustrated with the Nike/Steve Prefontaine story: irritation leads to innovation, the 'yes test,' bigger-the-easier, the product is you pushed out, and guts. Branding and positioning lecture.