Greg Isenberg1h 18m1.6K views

Why You Should Start a Business For Older Adults

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Synopsis

John Zapolski (Alive Ventures) joins Greg for a wide-ranging episode on the $45B opportunity in older-adult products and services, including smart wallets, lowering the barrier to entry for the Go-First Generation, a 'Me' Budget, and a list of startup ideas geared toward seniors. They also discuss unbundling senior-living facilities and AARP.