My First MillionJun 15, 201615m2.5K views

Le Tote Founder Brett Northart on Building First Version of Your Product – Hustle Con 2016

Name: Le Tote Founder Brett Northart on Building First Version of Your Product – Hustle Con 2016
Uploaded: 2016-06-15
Duration: 15 min 23 s
Description: Le Tote co-founder Brett Northart on building Netflix-for-fashion (subscription women's clothing totes with a personal stylist): the early product, $27.5M raised over five years, 500% YoY growth, projected $100M of garments in 2016, the rule 'speed over perfection,' Reid Hoffman's framing, gathering customer style profiles, charging money early, and iterating the wardrobe workbook.

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Synopsis

Le Tote co-founder Brett Northart on building Netflix-for-fashion (subscription women's clothing totes with a personal stylist): the early product, $27.5M raised over five years, 500% YoY growth, projected $100M of garments in 2016, the rule 'speed over perfection,' Reid Hoffman's framing, gathering customer style profiles, charging money early, and iterating the wardrobe workbook.

Ideas in this episode

Subscription fashion / styling box
Le Tote is a direct Netflix-for-fashion example with personal styling, customer style profiles, $27.5M raised, 500% YoY growth, and projected $100M of garments.