He Built A $2.5M/Year Business In 2 Years

Synopsis

Karl Hughes built draft.dev — a productised content-writing service for technical audiences — to $2.5M/year in two years, starting without a website or landing page, by leveraging one skill (technical writing) and recruiting a small team of writers. Chapters cover the business model, finding a niche, hiring, scaling and the path to entrepreneurship via acquisition.

Ideas in this episode

• Technical writing service / agency

  Karl Hughes's draft.dev story supports a productized technical-writing micro-agency with fixed-price landing pages, documentation, and case studies for one specific technical vertical, fulfilled by a small bench of writers.

• Small business acquisition (no experience required)

  Karl Hughes's draft.dev story suggests a productised content micro-agency: fixed-price landing pages, documentation, and case studies for one specific technical vertical, fulfilled through a small bench of specialist writers.

• Content production agency

  Karl Hughes's draft.dev playbook shows how a productised technical-content agency can start with one skill, one niche and a small bench of writers, then scale to fixed-price deliverables.