MicroConfJul 1, 202616m630 views

SaaS Price Increase Playbook: How to Raise Prices Without Losing Customers

Name: SaaS Price Increase Playbook: How to Raise Prices Without Losing Customers
Uploaded: 2026-07-01
Duration: 15 min 56 s
Description: Alex Pham presents a SaaS price-increase playbook for changing the price, packaging, or value metric without damaging customer trust. The talk covers testing new pricing on prospects first, segmenting whales from the long tail, giving 30 days' notice, staffing for four response waves, and using annual 5-10% increases instead of infrequent 20-40% jumps.

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Synopsis

Alex Pham presents a SaaS price-increase playbook for changing the price, packaging, or value metric without damaging customer trust. The talk covers testing new pricing on prospects first, segmenting whales from the long tail, giving 30 days' notice, staffing for four response waves, and using annual 5-10% increases instead of infrequent 20-40% jumps.