From 0 to 1m Monthly Visitors - How NerdWallet Built a Massive Audience - Hustle Con 2015

Synopsis

Tim Chen explains how NerdWallet built a large financial-education audience from a niche launch into a bootstrapped company with over 200 employees. The talk covers content strategy, hiring interns and content staff, understanding Google, and scaling to 1M monthly visitors.

Ideas in this episode

• Crowdfunding launch service

  Tim Chen's NerdWallet talk shows how a narrow education or comparison site can grow from a focused launch into a large bootstrapped audience through search and content operations.

• Executive search / hiring firm

  Tim Chen on NerdWallet's hiring playbook — interns, content staff, and treating Google ranking as a people problem, all in service of building a 1M-visitor bootstrapped financial-education company.

• Content production agency

  Tim Chen's NerdWallet talk shows how a narrow financial-education site can compound through search, content hiring and audience trust until it reaches large monthly traffic.

• Niche affiliate SEO site

  Tim Chen's 2015 NerdWallet talk: from niche launch to 1M monthly visitors and 200+ employees via content strategy and intern hiring.