The Koerner OfficeJun 28, 202627mMembers only

You Don't Need to Code to Build Software

Name: You Don't Need to Code to Build Software
Uploaded: 2026-06-28
Duration: 27 min 10 s
Description: Caleb Panza, co-founder of Post For Me, took the SaaS from a job-loss starting line to over $10K MRR with no audience, posting transparent MRR updates on Twitter to drive attention and writing answer-engine-friendly help articles that now get picked up by Google, ChatGPT, and Claude. The episode covers pricing, churn, onboarding, and the indie-SaaS playbook.

The Koerner OfficeYou Don't Need to Code to Build SoftwareSOURCE CONVERSATION

Watch on YouTube

Synopsis

Caleb Panza, co-founder of Post For Me, took the SaaS from a job-loss starting line to over $10K MRR with no audience, posting transparent MRR updates on Twitter to drive attention and writing answer-engine-friendly help articles that now get picked up by Google, ChatGPT, and Claude. The episode covers pricing, churn, onboarding, and the indie-SaaS playbook.