My First MillionMay 13, 201532m41.3K views

How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015

Name: How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015
Uploaded: 2015-05-13
Duration: 32 min 22 s
Description: Nikhil Arora and Alejandro Velez (Back to the Roots) explain how two UC Berkeley seniors built the Mushroom Kit and AquaFarm into products sold in 10,000+ retailers including Whole Foods, Nordstrom and Target. They cover the dorm-room origin, securing the first account, expanding to Home Depot, crowdfunding for aquaponics, the Costco launch, retail-success lessons and manufacturing Q&A.

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Synopsis

Nikhil Arora and Alejandro Velez (Back to the Roots) explain how two UC Berkeley seniors built the Mushroom Kit and AquaFarm into products sold in 10,000+ retailers including Whole Foods, Nordstrom and Target. They cover the dorm-room origin, securing the first account, expanding to Home Depot, crowdfunding for aquaponics, the Costco launch, retail-success lessons and manufacturing Q&A.

Ideas in this episode

Crowdfunding launch service
Video covers How to Get Your Product in 10,000 Retail Stores - Hustle Con 2015.
Boring CPG brand
Nikhil Arora and Alejandro Velez (Back to the Roots) on building the Mushroom Kit and AquaFarm from a UC Berkeley dorm room into products sold in 10,000+ retailers including Whole Foods, Nordstrom and Target — dorm-room-to-buyers story.