How To Grow A $75M Newsletter Business | Morning Brew Co-Founder (#398)

Synopsis

Austin Rief (Morning Brew co-founder/CEO) on building, scaling and exiting a newsletter valued at $75M in 5 years: how two students cold-emailed their way to a few thousand subscribers, how ad-sales machine + 'active audience' metric beat vanity numbers, and what the exit unlocked. They brainstorm side-hustle ideas live.

Ideas in this episode

• Cold email outreach agency

  Austin Rief (Morning Brew co-founder) on building, scaling and exiting a newsletter valued at $75M in five years — cold-email-driven subscriber growth, ad-sales machine, exit economics and what the sale unlocked.

• Newsletter as a media business

  Austin Rief on building Morning Brew from cold emails to a $75M valuation in 5 years with an ad-sales machine and active-audience metric.