He Made $3.5 Billion Using Statistics To Make Movies

Synopsis

Thomas Tull (Legendary Entertainment, ~$3.5B) profile: Moneyball-for-movies strategy, the 'bigger is better' box-office formula, China as international driver, data-driven marketing, flywheels, UFC business lessons, Zuck PR advice, what Dana White taught him about marketing, and a 5-level ladder (product → solution → lifestyle → feeling → identity-in-a-box). Closes with Shaan workshopping Sam's new idea.