My First MillionJun 19, 20201h 5m1.6K views

Exit Strategy S1:E7 //Chris Davi: Scaling to $170m in 4 Years and Then Going Bankrupt

Name: Exit Strategy S1:E7 //Chris Davi: Scaling to $170m in 4 Years and Then Going Bankrupt
Uploaded: 2020-06-19
Duration: 1 h 5 min 24 s
Description: Exit Strategy S1E7: Chris Davi of Loot Crate walks through scaling to $170M in 4 years and then bankruptcy; the marketing mix of Facebook vs influencers, raising on the way up, how over-rapid growth + too many SKUs drained cash, dealing with complex cap structure, the Chapter 11 process, and what works in marketing today.

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Synopsis

Exit Strategy S1E7: Chris Davi of Loot Crate walks through scaling to $170M in 4 years and then bankruptcy; the marketing mix of Facebook vs influencers, raising on the way up, how over-rapid growth + too many SKUs drained cash, dealing with complex cap structure, the Chapter 11 process, and what works in marketing today.

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